to say, brings back, is a kind of tribal, simultaneous, ecological environment. Everybody knows everybody’s business around the world and therefore it retrieves—
McLuhan: That is electric dimension, but, ecologically, the primitive man was terribly sensitive about the environment because his whole being depended upon the environment. He didn’t just grow wheat or corn or some particular crop. He depended on the entire environment for his food. And so he was very sensitive to any defects, any upset of balance in that environment. And he had all these magical dances and things to keep it in good order.
Forsdale: You, I suspect, would regard it as less than coincidental that the rise of the electric media, of which radio is a prime example, have brought us back once again
